Google keeps more of Adsense VoIP ad clicks
Running Adwords and Adsense, and trying to keep within the Google TOS, one cannot disclose how much they are making with VoIP ads. However, the same webmasters know how much they are paying for VoIP ads. One must come to an intelligent conclusion that Google is keeping a much bigger cut. But one other possibility is that Google is listening to advertisers as they cry, whine, and complain about conversions from specific websites.
What happens in a situation like that? What if a specific technical field is more prone to research than action? Is the Adsense advertiser penalized? If so the Adwords advertiser should pay less. Factoring in all considerations such as the age of the website, relevance, good content, original unique pages, etc., one must conclude that Adwords will tell you exactly how much you should pay for VoIP ads. $5 and $10 per keyword is a good indicator that Google Adwords does not consider a keyword as viable. If that is not the case, webmasters should be able to tell how much Google is keeping for themselves.
After three years of analysis which contrasts Adwords and Adsense relative to VoIP, PBX’s, and general Internet telephony, I must conclude that Google does the same thing every year. Publisher income goes down after January 1, in any year. However, the 4-digit earnings level might also factor into the equasion. Perhaps Google Adsense has a break point, above which Adsense will break the webmaster down with lower earnings, only to build it back up again.
If the webmaster uses Adwords to build the income back up, Google will profit again. Adwords is nothing more than an input source for Adsense ads. Charge on the front end and take more on the back end and Google profits increase. Run the Adsense system wide open during the summer and fall and increase company earnings at Google until investors are satisfied. Then throttle back and take more while paying webmasters (publishers) less. That accomplishes the same thing, only in a different manner. Everything still benefits Google, but “Do no harm” certainly does not pertain any more.
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